Mr. Wise Owl of Tootsie Roll

Tootsie Roll Industries aired a television commercial in 1970 featuring a boy asking various animals: a cow, a fox and a turtle, how many licks it takes to get to the center of a Tootsie Pop. None of them can resist to bite a Tootsie pop and the boy was told to ask his question to someone else. Eventually, he asks an owl, a wise owl, who starts licking the lollipop, and answers three. But eventually gives into temptation and bites into the lollipop. The point was that the world will never know the answer because no one can wait that long to get to the center of one!

I found some great merchandise of Mr. Wise Owl at Tootsie online store: dog hoodie, key chain, tin lunch box, coin purse and divide tray.