Tohato: Packaging Design

Tohato is a Japanese food brand that offers variety of snacks like caramel corn, potato rings, chocolates in star shape, sesame cookies etc. I am sure most of you will agree when I say that Japanese packaging is created not to just hold the food, but to also have a unique quality of cuteness aka "Kawaii".

This cute looking caramel corn packaging - screaming "adorable!" - had all my attention instantly the moment I saw it. There are about 32 designs and each flavor features a cute character with a fun expression.

I am convinced the first image looks like an owl. Do you agree? Some of their products are available here.

{images from here and here}