Colorado based microbrewery Crazy Mountain Brewing Company collaborated with Moxie Sozo to design packaging for a range of its beer. The label features striking illustrations of hybrid animal creatures each one comprising of three different Colorado-dwelling animals. For example: Cara De Luna - Sohalia has the head of a barn owl, the body of a lizard and the wings of a bat. Or, Crazy Mountain - Sheamus a combination of an owl, a mule deer and a bobcat. Each animal has a story that tells a little tale about the brewing process, color and flavor of the beer.
“They’re reminiscent of your childhood and Where the Wild Things Are,” says Crazy Mountain marketing manager Kaleigh Armitage. “It’s trippy. It’s a little different, out of the box. But it’s also memorable.” via
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